Delivery in 2025

Introductory overview

In this chapter, we explain how we performed on our strategy in 2025, using the four strategic pillars introduced with the launch of our new strategy in September 2025. While these pillars provide structure and clarity, the topics within them are closely interconnected, reflecting the integrated nature of our business and the way value is created across our operations. This interconnectedness means that progress in one pillar often supports or enables developments in another.

Although the new framework was only formalised in the second half of the year, we have structured this chapter around these pillars to provide a clear, holistic, and forward-looking view of our progress. At the same time, we continue to present results using our operating segments as they were structured and steered on throughout 2025, Parcels and Mail in the Netherlands, to ensure consistency. We outline the main developments and results achieved across each pillar, drawing on both financial and non-financial information to show how we are beginning to embed the new strategy.

Our progress is assessed through a number of key performance indicators (KPIs), covering both financial and non-financial topics. For 2025, we report against the set of KPIs applicable in 2025. As of 2026, we will report on the KPIs as outlined in our Breakthrough 2028 strategy. These KPIs provide insight into our performance and help ensure a balanced focus on short-term delivery and long-term value creation. Our 2025 performance can be found in the Performance on our financial KPIs and non-financial KPIs sections later in this chapter.