Board of Management performance measures 2025

Based on the variable remuneration framework in the remuneration policy, the Supervisory Board has reviewed and selected the most appropriate performance measures for 2025 in line with PostNL’s strategic priorities, balancing the interests of all PostNL’s relevant stakeholders and taking into account relevant developments such as CSRD and the ongoing discussions with the government on the future of mail services in the Netherlands. The performance measures for the STI 2025 and LTI 2025-2027, are included in the table below. The weight of financial and non-financial performance measures is set in accordance with the remuneration policy, at 60% financial and 40% non- financial for STI and 66.66% financial and 33.33% non-financial for LTI.

PostNL STI 2025

STI performance measureDefinitionWeightLink to strategic objectives
ProfitabilityNormalised EBIT30%Generate sustainable growth and cash flow
Cash generationFree Cash Flow30%Generate sustainable growth and cash flow
Client satisfactionRealise the average no 1 NPS position on the for PostNL relevant markets10%Accelerate our customers success
Employee engagementThe share of engaged employees10%Our people take pride in the work we do
Quality Mail1. Consumer mail quality (2 days delivery)5%Secure a sustainable mail business
2. Business mail quality (2 days delivery)5%
Quality ParcelsThe share of parcels with an on-time, first-time delivery attempt10%Consumers can count on us

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PostNL LTI 2025-2027

LTI performance measureDefinitionWeightLink to strategic objectives
Earnings attributable to shareholdersCumulative normalised comprehensive income33.33%Generate sustainable growth and cash flow
Cash generationFree Cash Flow33.33%Generate sustainable growth and cash flow
Climate impactCO2 efficiency of our own operations33.33%Reduce our environmetal impact

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Compared to last year’s STI performance measures, the performance measure in the STI 2025 related to the quality of PostNL’s mail services has been adjusted. For 2025, both a quality target for consumer mail and a quality target for business mail will be included in the STI in view of the importance of both mail types for the company. As of 2025, the standard service proposition for business mail is adjusted to delivery within two days, in line with the current needs of customers and consumers. It is PostNL’s intention to apply this proposition also for consumer mail once approved by parliament. By including two-day delivery quality in the target-setting, more focus will be put on the envisaged and necessary future service proposition for consumer mail, in anticipation of the government’s approval.

The LTI 2025-2027 performance measures will be equal to last year’s set of performance measures. PostNL’s primary focus is on combatting climate change by significantly reducing carbon emissions. PostNL is committed to achieving net-zero emissions by 2040. By then, we aim to have reduced our carbon emissions by 90%. As an interim step we aim to reduce our scope 3 carbon emissions by 45% and our emissions in scope 1 and 2 by 90% by 2030. The gross targets span scopes 1, 2, and 3, covering both our direct emissions (from our own operations and energy use) and indirect emissions (from our value chain). In 2025 the LTI Performance Measure on climate impact reduction (defined as the ‘CO₂ efficiency of our own operations’) will remain focused on scope 1 and 2. In the short term the sustainability strategy prioritises significant GHG emission reductions through the electrification of the vehicle fleet, the adoption of renewable fuels, and enhanced energy efficiency within buildings and logistics networks. PostNL aims to achieve a further reduction in emissions, where collaboration with delivery partners and suppliers will be critical to managing risks and fostering sustainability across the value chain.