Introduction

Our purpose is to deliver special moments and our ambition is to be your favourite deliverer. Every day at PostNL, we remain focused on delivering special moments. Whether it’s a gift for a loved one far away, the joy of your first child’s birth announcement, or a new outfit for an upcoming celebration, we are committed to making each delivery experience extraordinary. With a warm smile, a personal greeting, and the highest level of service, we aim to brighten every moment.

Being the preferred delivery partner, now and in the future, requires a clear direction and flexibility. With 225 years of experience, we are constantly evolving to do better each day. This dedication has earned us the confidence of our customers, and this lies at the heart of our existence. In a rapidly digitising world, where not everyone can keep up, our presence in every street means we remain firmly connected to society. Our orange heart beats for everyone:

• For consumers – Trust is central to everything we do. Consumers must be able to rely on us at all times
• For our customers – We are dedicated to helping our customers thrive. Every solution we bring to the market is designed to support their success
• For our people – Engaged and passionate employees are the core of our company. We take pride in what we do and strive to ensure our people feel proud to be part of PostNL, united by our orange heart
• For society – We take the world around us into account in everything we do. We are involved and take responsibility. We contribute positively to a better world.

This is how we will continue to be the delivery partner of choice. Together, we ensure that PostNL remains a company that everyone can trust—today and tomorrow. This chapter includes incorporation by reference for SBM-1 in the sustainability statement.

“Our purpose is to deliver special moments and our ambition is to be your favourite deliverer”