CompetitionCompetition continues to put pressure on our market share, volumes, and prices in e-commerce-related activities, which could have an adverse effect on revenues and profitability. Our delivery quality levels, which are critical drivers of our success, are strongly affected by the tight labour market. If our competitors overtake our lead in delivery quality and customer satisfaction decreases, it could have significant implications for our market share. Additionally, there is a risk of losing customer volume due to dual vendorship, whether this arises from an inability to guarantee the requested capacity or not. In the competitive landscape, three main areas relate to developments by established logistics players:- New entrants with significant funding are entering the traditional market with innovative, digital and data-driven business models, to attract both smaller and larger customers
- Large platform businesses are becoming more dominant leading to concentration of volumes and increased purchasing power
- Value chain integration is developing rapidly, enabling parties to offer distinctive customer experiences.
| Mitigation- Margin management, efficiency improvements, leveraging from economies of scale
- Accelerating our digital transformation, redesign of our customer journeys with a standardised methodology, and further improving sustainability across the company to improve NPS
- Multiple commercial initiatives, including service-level differentiation, (new) products and pricing, and quality improvements in relation to network coverage and operational excellence
- Be even more customer centric in improving our business by ensuring flexibility during the peak season, thereby safeguarding customer and consumer service levels
- Establishing collective labour agreements with robust wage structures, including monitoring of delivery partners' rate setting
Opportunity descriptionThe logistics sector’s rapid transformation offers a unique opportunity to strengthen our competitive position through targeted investments in quality, innovation, and customer-focused solutions. By prioritising operational reliability and expanding network coverage, we can better align with the evolving needs of our customers and position ourselves as a trusted partner in a dynamic market. Embracing data-driven technologies and reimagining customer journeys allows us to unlock efficiencies, deliver enhanced satisfaction, and stay ahead of market trends. Additionally, we enhance our brand equity through corporate social responsibility initiatives, such as the Special Moments Fund, and strategic sponsorships, fostering deeper connections with communities and customers. |
| |
Geopolitical tensions and CBS growthThe robust growth of international customers through CBS increases PostNL's geographic risk profile, particularly due to heightened exposure to international regulations and market volatility. As CBS becomes a larger part of our revenues, factors such as political instability abroad, customs complexities, sanctions legislation, and currency fluctuations have a greater impact. One concern is the growing dependence on the China-Europe trade lane, increasingly impacting our financial performance (both in terms of balance sheet and P&L). The market growth in international parcel deliveries further exposes us to Chinese regulatory requirements and heightens our dependence on a select group of key accounts, which may lead to an increased risk of client concentration. Additionally, there is an increasing concern regarding potential rises in protectionism and the implementation of trade barriers in the current geopolitical climate. These developments could pose challenges to our international operations and exacerbate existing risk factors.Beyond the direct impact on CBS, increasingly global political instability and geopolitical developments may also affect PostNL’s broader operations, including supply chain continuity, which is addressed by continuously reviewing our business resilience and cybersecurity programmes, and strategic decision-making across the organisation.
| Mitigation- Our de-risking strategy involves diversification, spread across different countries in Asia to minimise concentration risk, regularly assess potential threats, and implement measures to mitigate them.
- Stay informed about market trends, geopolitical developments, and emerging risks to make informed decisions.
- We mitigate risk by expanding our footprint in both Europe and Asia to make us less dependable on China-EU flows.
More information can be found in the Customer value chapter.Opportunity descriptionWe see opportunities to expand our international footprint and strengthen our market position in response to the geopolitical landscape and the growth of CBS. By diversifying into new markets in Europe and Asia and targeting key customers in China, we aim to reduce dependency on the China-EU trade lane and balance our geographic risk profile. Additionally, emerging opportunities in regions such as Eastern Europe, Canada, and the USA provide potential for sustainable revenue growth.Our expertise in navigating complex international supply chains enables us to offer tailored e-commerce solutions to customers who face increasing logistical challenges. This positions us as a reliable partner in global e-commerce while reinforcing our ability to capitalise on the growing demand for end-to-end logistics services. |
Sustainable financial situation at Mail in the NetherlandsThe ongoing shift towards increased digital communication continues to drive a decline in the physical mail market. Next-day delivery postal volumes are decreasing at an even faster rate than lower-cost postal volumes with longer transit times. Substitution, combined with rising structural costs—particularly increasing labour costs and inflation—is adversely impacting our revenue and profitability.As the universal service provider (USP) under the USO, it is becoming increasingly unfeasible to meet the stringent USO requirements while maintaining the necessary fixed costs to sustain postal services in the Netherlands. Adapting our postal network to align with market developments and evolving consumer and client expectations is essential. To address these challenges, we have initiated discussions with the Ministry of Economic Affairs regarding the future of the USO. We are actively engaging with policymakers and the Minister to highlight the urgent need for a revision of the USO terms. Our discussions have centred on the necessity of adjustments and financial support to ensure the continued viability of the statutory obligations. However, the political decision-making process has been delayed, pending further analysis. This postponement requires us to explore additional measures beyond those already implemented for business mail to mitigate the risks associated with the declining market and the USO framework.
| Mitigation- To keep mail for everyone, reliably delivered and prepared for the future, PostNL has, since January 2025, transitioned to a two-day delivery time-frame for business mail that was previously delivered by the next day. From February 2025, PostNL will introduce staggered collection times for mailboxes throughout the day. This approach enhances efficiency, reduces the number of kilometres driven, improves sustainability, and lowers costs—helping to maintain affordable postal services in the Netherlands.
- Marketing the value of physical mail, for example by helping e-commerce players discover the power of physical direct mail
- Adapting our operational business model to become more flexible in our response to further volume decline and (labour) cost increases
- Continue to reassess the service levels we offer under the current USO to better align with market demands and operational viability.
More information can be found in the Our operating context, Customer value and Financial value chapters. |
Implementation of strategic change projectsTo drive progress across our three strategic pillars—manage Parcels for sustainable growth, manage Mail in the Netherlands for value, and accelerate digitalisation—we are implementing multiple strategic changes simultaneously. Any shortfall in delivering on these pillars could adversely impact our growth, profitability, operational efficiency, cash conversion, and required cost savings.Successfully implementing these strategic changes requires a strong focus on effective stakeholder engagement and project management, ensuring resources are allocated efficiently and execution remains on track. Organisational agility is essential to anticipate short-term developments and evolving business needs. Any delays in planned improvements could weaken our competitive position, as PostNL must keep pace with rapid technological advancements in the logistics sector. Additionally, the implementation of strategic change projects inherently increases the risk of temporary inefficiencies in internal controls.
| Mitigation- Aiming for a stable and sufficient cash flow to allow for acceleration of our digitalisation through significant investments, with monthly budget insights provided to the Executive Committee for ongoing monitoring.
- A pilot programme has been launched to explore a new working method designed to enhance management practices and accelerate strategic change priorities—both of which are critical to achieving our objectives. Each priority is assigned to a member of the Executive Committee, ensuring a clear division of tasks and responsibilities. This approach minimises discrepancies in decision-making, reduces organisational layers, eliminates role duplication, and creates a more actionable and manageable structure.
Opportunity descriptionThe implementation of strategic change projects presents an opportunity to redefine our operations for a more agile and innovative future. By focusing on streamlining governance and building organisational agility, we can optimise resource allocation and accelerate the adoption of transformative digital technologies. This transformation positions us to adapt to technological advancements, shifting customer expectations, and be more adaptable to changing markets with speed and precision. It enables us to reduce time to market for critical innovations, optimise value creation, and secure a leading role in the logistics sector.By successfully implementing these initiatives, we aim to become a leading logistics provider with advanced digital capabilities, prepared to adapt to industry challenges and deliver consistent growth for the long term. |
Network capacity and flexibilityIncreased market volatility may put pressure on the required flexibility of the capacity of our Parcels network to scale up or down. Investments in our logistical infrastructure are typically fixed over the short term. Therefore, the inability to scale up could lead to operational risks, including disruptions in logistics processes and a decline in customer satisfaction, potentially resulting in customer churn as clients may turn to competitors. Conversely, the inability to scale down as required may also increase the risk of operational inefficiencies and higher costs, which may impact our competitive position.
| Mitigation- PostNL constantly adjusts its network capacity to the projected and (where possible) actual volume developments within the limits of a tight labour market. The necessary flexibility for peak season will be maintained to safeguard customer and consumer service levels.
- Collaborating with customers and partners in the e-commerce value chain to manage volume expectations and to manage the peak moments in our operational volumes.
- Effective management and coordination of our network access to prevent operational congestion. This approach enhances our capability to preserve network integrity and consistently deliver a relatively high-quality service.
- We are developing additional capabilities to more rapidly and precisely adjust our network capacity to changes in demand. Reducing the critical path in lead time for scaling up and down is essential to follow volume developments.
Opportunity descriptionThe increasing volatility in parcel volumes presents PostNL with an opportunity to innovate and enhance its operational flexibility while maintaining high service standards. By fostering stronger collaboration with e-commerce partners and integrating more deeply into customer supply chains, we can develop more predictable and balanced parcel flows, reducing inefficiencies, costs and strengthening our ability to adapt to fluctuations in demand.We are also exploring scalable solutions, such as the introduction of mini-hubs and smarter capacity management tools, to better manage volume spikes without straining our core network. These efforts are complemented by dynamic pricing models that link flexibility with sustainability, ensuring long-term viability for both PostNL and our customers.Clear expectation management remains central to our strategy. By aligning delivery timelines and flow management agreements with our partners, we can maintain reliable operations while balancing customer needs with resource efficiency. Through these initiatives, we are not only addressing the challenges of a volatile market but also strengthening our competitive edge. PostNL is building a more resilient and cost-effective network, ensuring we continue to deliver high-quality service in the dynamic e-commerce landscape.
|
Climate changeWe have set ambitious targets towards 2030 and 2040 to significantly decarbonise our business and have identified three key risk factors that could impair our ability to meet these targets.- Our dependency on reducing the emissions of outsourced transport, which accounts for a significant percentage of our transport activities.
- Our dependency on technological innovations, such as the availability of zero-emission or low-carbon vehicles, and the availability of the required (electric) charging infrastructure and energy.
- The agility of our logistics business model, particularly at Parcels. Not being able to adapt our business and operational model in a commercially viable way in time to meet the increasing climate-related expectations of customers and society in general will negatively impair our reputation and financial performance. This could lead to a loss of revenue based on customer decisions and increased costs due to expensive investments or carbon taxes. Moreover, aligning our visible sustainability efforts with societal expectations will be essential to avoid disconnect, while maintaining our reputation and financial performance.
| Mitigation- We are committed to executing and refining our concrete action plan across the short, medium, and long term. This includes delivering emission-free from the final sorting centre to the consumer or an alternative pick-up location by 2030 and reaching net zero by 2040, with a primary focus on transitioning to an electric fleet.To support this transition, we are working closely with our delivery partners to drive awareness, align strategies on shared objectives, provide financial incentives for the adoption of electric vehicles, and ensure the availability of sufficient charging infrastructure—key enablers in achieving our sustainability goals.
- Realise network efficiencies through innovative solutions such as creating an equal flow in both transport and last-mile delivery to cut the number of kilometres we travel, and become less carbon intensive in our operations
- Continue to enhance the climate impact and energy efficiency of our buildings and facilities to reduce our emission by continuing our commitment to procure 100% renewable energy.
More information on our climate change performance can be found in the Environmental value chapter.Opportunity descriptionPostNL is committed to tackling climate change by cutting GHG emissions and creating a sustainable logistics network. We are driving low-carbon operations by collaborating with logistics providers to adopt more sustainable solutions. We are also advocating for systemic change by working with policymakers to support green technologies, including zero-emission vehicles, charging infrastructure, and renewable energy. Supporting the EU’s goal of 50% circularity by 2030, we offer logistics solutions for repair, reuse, and recycling, reducing resource use and packaging waste. These efforts align with our 2030 decarbonisation targets and strengthen our role as a sustainable, innovative leader. |
Data excellence and integrityIn an increasingly data-driven and digitised world, PostNL recognises the strategic importance of robust data quality, integrity, and governance to deliver customer value, drive logistics optimisation, and support informed decision-making. There is a potential risk that challenges in ensuring data completeness, availability, and the effective implementation of governance frameworks may hinder our ability to achieve our goals. Such challenges may impact core areas such as logistics and customer experience, possibly leading to inefficiencies, slow down our digital transformation initiatives, and reduce the effectiveness of our decision-making processes, which are essential to meeting the high standards we set for customer satisfaction and operational excellence.Furthermore, maintaining robust data governance, alongside ensuring data completeness and availability, is essential for compliance with regulatory requirements (e.g., GDPR). Incidents in this area may increase exposure to reputational damage, financial penalties, and additional costs. Over the long term, failure to strengthen our capabilities in data quality, governance, and integrity could limit our adaptability in a dynamic market, jeopardising PostNL’s competitiveness and long-term strategic objectives. | Mitigation- Enhancements in our data management processes are guided by ongoing oversight and direction from our Data Governance Board
- A digital compliance program is initiated to ensure compliance on current and upcoming regulatory requirements across PostNL
- The Data Foundation strategic programme is included as one of our nine strategic priorities.
Opportunity descriptionThe growing significance of data governance, quality, and integrity presents an opportunity for PostNL to strengthen its operational foundation and drive digital transformation. By adopting advanced data management practices and enhancing data integrity, we can unlock actionable insights, improve predictive capabilities, and enhance decision-making across the organisation. By embedding data-driven innovation into our strategic roadmap, we position ourselves to respond proactively to market changes and create sustainable value for customers and partners alike.
|