We are proud of the identity we have built during our 220 year history. Delivering parcels, mail and providing a variety of additional logistic solutions, we remain the indispensible link between senders and receivers, and the connection between the physical and digital world. Together with our loyal workforce, we continue to work hard on our ambition to be the favourite deliverer for customers across society. This helps us in achieving our strategy to become the logistics and postal solution provider in the Benelux.
In 2019 PostNL celebrated its 220th anniversary. An important milestone in our long-standing history of developing and transforming into the company we are today. Our purpose is to deliver special moments, and our ambition is to be “Your favourite deliverer”. Both inspire us to keep working on our strategy and creating long-term value for our shareholders. In this interview, Herna Verhagen reflects on the key developments of 2019 and her views on 2020.
Our value creation model illustrates our process of achieving long-term value for shareholders and other stakeholders by providing logistic and postal services. Our business model includes our ambition and guiding principles, our core activities, our strategy and governance. This model is fundamental in our value creation.
Our strategy is to become the logistics and postal solutions provider in the Benelux. Achieving our strategy is vital to realise our ambition of being your favourite deliverer. We steer on a variety of drivers to achieve our five strategic long-term objectives. And we made important strategic choices throughout the year.
We have met our financial targets in a challenging year. Our non-financial performance stayed slightly behind our targets, however we notice a bend in the downward trend during 2019 on our customer and social indicators. We have set long-term targets to grow green. We focus on our priorities to improve our business performance.
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